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Narrative Economics: How Stories Go Viral and Drive Major Economic Events
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events
Using popular stories can vastly improve our ability to predict, prepare for, and lessen the damage of financial crises
Narrative Economics: How Stories Go Viral and Drive Major Economic Events
Item #: 28397726

Narrative Economics: How Stories Go Viral and Drive Major Economic Events

Item #: 28397726

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Using popular stories can vastly improve our ability to predict, prepare for, and lessen the damage of financial crises
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What Stands Out

Insightful Analysis
Provides an in-depth exploration of how narratives influence economic behavior, offering readers unique insights into the intersection of storytelling and economic events.
Engaging Examples
Utilizes captivating case studies and real-world examples to illustrate the power of stories, making complex economic concepts accessible and relatable to a broad audience.
Interdisciplinary Approach
Blends economics, psychology, and sociology, highlighting the multifaceted nature of narratives, appealing to readers interested in diverse academic perspectives and real-world applications.

Product Details

Shop Narrative Economics: How Stories Go Viral and Drive Major Economic Events online at a best price in Guernsey. 0691210268
Publisher Princeton University Press
Publication date September 1, 2020
Language English
Print length 408 pages
ISBN-10 0691210268
ISBN-13 978-0691210261
Item Weight 2.31 pounds (1.05 kg)
Dimensions 5.25 x 1.1 x 8 inches (13.3 x 2.8 x 20.3 cm)

Who Should Buy?

Suitable For
  • Economists and Analysts

    Ideal for those analyzing economic trends and how narratives influence market behaviors and economic decision-making.

  • Students of Economics

    Beneficial for students studying economic theory, providing a contemporary perspective on behavioral economics and storytelling.

  • Business Professionals

    Useful for marketers and business strategists interested in understanding how narratives can shape consumer behavior and economic outcomes.

Not Suitable For
  • Casual Readers

    May not engage casual readers seeking light reading without deep analysis of economic narratives and theories.

Product Description

Narrative Economics: How Stories Go Viral and Drive Major Economic Events

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Customer Questions & Answers

  • Question: What is the main premise of 'Narrative Economics'?

    Answer: The main premise of 'Narrative Economics' is that stories and narratives play a crucial role in economic events and behaviors. Nobel laureate Robert Shiller argues that people's beliefs and actions are often influenced more by the narratives surrounding economic phenomena than by statistical data. Understanding how these stories spread and resonate can provide deeper insights into market dynamics and economic crises.
  • Question: Who is the author of 'Narrative Economics' and what are his credentials?

    Answer: The author of 'Narrative Economics' is Robert J. Shiller, a prominent economist who won the Nobel Prize in Economic Sciences in 2013. He is renowned for his work on behavioral economics and the housing market. His extensive research and academic history establish him as a leading voice in understanding how narratives shape economic activities and public perceptions.
  • Question: How can the insights from 'Narrative Economics' be applied in real-world scenarios?

    Answer: Insights from 'Narrative Economics' can be applied in various domains. For instance, businesses can harness storytelling to create engaging marketing strategies that resonate with consumers. Policymakers might leverage narrative understanding to anticipate public response to economic regulations. This practical application illustrates how narratives can effectively influence public sentiment and market behavior.
  • Question: What types of narratives does 'Narrative Economics' focus on?

    Answer: In 'Narrative Economics', a wide range of narratives is addressed—such as political stories, cultural myths, and media portrayals—that significantly impact economic behavior. Shiller examines historical events and popular narratives that have influenced economic trends, showing how these elements combine to shape perceptions of economic realities across diverse audiences.
  • Question: Can 'Narrative Economics' help understand market crashes?

    Answer: Yes, 'Narrative Economics' provides valuable frameworks for understanding market crashes by analyzing the stories that circulate during such events. Shiller discusses how collective fears and narratives about impending doom can lead to rapid selling and market downturns. This perspective allows investors and analysts to better anticipate and react to market fluctuations driven by popular sentiment.
  • Question: Is 'Narrative Economics' relevant for marketing professionals?

    Answer: Absolutely, 'Narrative Economics' offers marketing professionals critical insights into how stories influence consumer behavior. The book emphasizes the power of narrative in shaping identity and consumer choices, suggesting that marketers can craft compelling stories to engage customers more effectively. It encourages a shift from traditional data-driven approaches to those that prioritize emotional resonance and relatability.
  • Question: What makes 'Narrative Economics' an essential read for students of economics?

    Answer: Students of economics will find 'Narrative Economics' essential because it broadens the traditional analytical frameworks by incorporating behavioral insights. It challenges them to consider the psychological and social dimensions of economic decisions. This holistic approach equips students to understand contemporary economic issues from multiple perspectives, enhancing their academic and practical skills.
  • Question: How does Shiller argue that narratives spread?

    Answer: Shiller argues that narratives spread through various channels, including media, social networks, and interpersonal communication. He emphasizes the role of digital platforms in amplifying stories rapidly, allowing economic narratives to gain traction swiftly. This understanding of narrative dissemination is crucial for grasping how economic phenomena can become widespread, influencing public perception and market trends.
  • Question: What kind of economic events does 'Narrative Economics' explore?

    Answer: Narrative Economics explores a variety of economic events, including booms, busts, and policy changes. Shiller examines how stories surrounding events like the Great Depression and the 2008 financial crisis have shaped public response and economic recovery. This exploration offers readers a comprehensive view of how narratives can dictate outcomes in both macro and microeconomic contexts.
  • Question: Where can I buy 'Narrative Economics: How Stories Go Viral and Drive Major Economic Events' in Guernsey?

    Answer: You can buy 'Narrative Economics: How Stories Go Viral and Drive Major Economic Events' on Ubuy. Ubuy provides a convenient online shopping experience that allows you to easily purchase a wide range of products, including books. Using Ubuy, you can access this insightful work by Robert J. Shiller and have it delivered to your location in Guernsey.

Macroeconomics Editorial Review

"Narrative Economics: How Stories Go Viral and Drive Major Economic Events" by Robert J. Shiller is a book that explores the impact of narratives and stories on the economy and financial system. Shiller analyses the psychology of the population and how it affects the economy. The author supports his arguments with historical events and big data from Google that show how certain narratives and stories have affected the way people think and act when investing. The author's research has shown that brain regions are wired to respond to stories, leading to thinking in analogies. The overall reception of the book is mixed. Some reviewers find the lack of empirical data and evidence-based arguments to be a drawback, and that it reads more like an opinion editorial. The kindle edition of the book is also criticised for having poor navigation. However, other reviewers find the book to be well-researched and authored, and that it makes a good case for quantitative analysis of volatility and textual analysis. The book is described as a big-picture work that will not assist in daily or longer-term trading and portfolio management decisions.

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Pros

  • Explores the impact of narratives and stories on the economy and financial system
  • Analyses the psychology of the population and how it affects the economy
  • Well-researched and authored
  • Makes a good case for quantitative analysis of volatility and textual analysis
  • Uses historical events and big data from Google to support arguments

Cons

  • Lack of empirical data and evidence-based arguments

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GBP 18

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Features & Benefits

  • Narratives influence individual and collective economic behavior.
  • Studying popular stories―narrative economics―can improve our ability to predict, prepare for, and lessen the damage of financial crises.
  • Ignoring these stories can be perilous for the economy.
  • Narrative economics is a new way to think about the economy, economic change, and economics.

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